“Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) • “Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) • “Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) • “Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) •
“Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) • “Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) • “Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) • “Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) •
“Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) • “Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) • “Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) • “Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) •
“Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) • “Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) • “Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) • “Truth in advertising”: the first full-page brand campaign runs (Ivory Soap, 1882) • “The man in the Hathaway shirt” turns a product into a character (David Ogilvy, 1951) • “Think Small” makes the underdog the icon (Volkswagen / DDB, 1959) • “We try harder”: a #2 brand weaponises its own ranking (Avis, 1962) • “A Diamond is Forever” invents a tradition from nothing (De Beers / N.W. Ayer, 1947) • “Positioning”: the battle is won inside the mind, not the market (Al Ries & Jack Trout, 1969) • “Just Do It” compresses a worldview into three words (Nike / Wieden+Kennedy, 1988) • “Got Milk?” proves absence sells harder than abundance (California Milk Board, 1993) • “Think Different” reframes a comeback as a creed (Apple / TBWA\Chiat\Day, 1997) • The first banner ad, “Have you ever clicked here?” (44% did) (AT&T / HotWired, 1994) • Google AdWords turns intent into the most valuable inventory on earth (Google, 2000) • “The Hire”: branded films before anyone called it content (BMW, 2001) • Inbound: “stop interrupting, start attracting” (HubSpot, 2006) • “Dumb Ways to Die” proves the rule: make the safe thing shareable (Metro Trains, 2012) • “Real Beauty Sketches”: the most-watched ad in history at the time (Dove, 2013) • “Smell Like a Man, Man” reboots a dying brand in 60 seconds (Old Spice, 2010) • Zero-click search: the answer arrives before the visit (Google SGE → AI Overviews, 2024) • The query becomes a conversation: search is now generated, not listed (ChatGPT, Perplexity, Gemini, 2025) •